Who we are

A small team with a global reach.

Headquartered in Hong Kong, with partners in Europe, North America and Asia. We are designers, engineers, merchandisers, and software builders — united by a belief that physical retail is alive, evolving, and worth doing right.

Our Mission

To empower every retailer — from a single boutique to a 1,000-store chain — with the props, fixtures, and software they need to make their physical stores unforgettable.

Our Vision

A world where every shelf, every store, and every shopper interaction is connected — data flowing freely between the prop on the counter and the app in the customer's pocket.

Our Promise

One accountable team. From the first sketch to the last-mile delivery to the dashboard on your phone — you talk to us, and we ship.

Our values

Five ideas we keep coming back to.

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1. Customer first, always

We start from the shopper. Everything — the prop, the layout, the app — is judged by how it lands in the store and in the hand.

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2. Ship, then polish

We bias toward action. A working v1 in the store beats a perfect deck in the meeting room. We iterate in the wild.

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3. Be a partner, not a vendor

We work alongside your team. We share the risk, the calendar, and the launch-day adrenaline. We are accountable to outcomes.

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4. Build for the long run

Sustainable materials where the brief allows. Long-life software. Replenishable fixtures. We think in 5-year horizons, not quarterly fireworks.

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5. Earn trust with transparency

We publish our quality figures. We tell you what's hard. We tell you what we don't know. Trust is built in the small moments, not the press release.

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6. Obsess the details

A 1mm tolerance on a fixture edge. A 200ms faster screen transition. A friendlier error message. The details are the product.

Our story

A few milestones.

2010

Founded in Hong Kong

Three founders, one shared frustration: small retailers couldn't access the same retail-prop supply chain as the big chains. We set out to fix that.

2014

First EU shipment

Landed our first 40-foot container in Rotterdam. A Dutch cosmetics chain ran a 200-store rollout over the next 18 months.

2017

Space design studio opens

Added a 12-person design team. Won our first flagship retail design award (a 1,800 m² lifestyle store in Tokyo).

2020

Pivoted to digital

Launched our first B2B portal and a basic mobile app. Then a global pandemic hit. The portal went from nice-to-have to lifeline in 90 days.

2022

Vision Retail OS v1 ships

Replaced the basic app with a unified platform for store ops, inventory, merchandising, and analytics. iOS and Android.

2025

Global, 40+ countries

9 logistics hubs. 120 channel partners. 2,000+ stores equipped. One team, one stack, one promise.

Sustainability

We build for the long run.

Physical retail has a material footprint. We take that seriously — from FSC-certified cardboard to recyclable acrylic, from low-ink print processes to consolidated freight that cuts emissions per unit.

  • 🌿 FSC-certified paper & cardboard for 80%+ of our prop range
  • ♻️ Recyclable acrylic & metal with take-back programmes in EU and US
  • 🚢 Consolidated freight cuts emissions per unit by ~35% vs. air
  • 📊 Annual sustainability report published publicly each Q1

2025 footprint

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Recyclable materials
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Emissions cut vs 2019
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FSC paper sourcing
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Scope-1 emissions target
Our team

A few of the people you'll work with.

A small, senior team across Hong Kong, London, Toronto, and Singapore. We don't hide behind account managers — you'll meet the people doing the work.

VR

Founder · CEO

15+ years in retail. Built the company from a one-desk operation to a 9-hub network.

HC

Head of Design

Award-winning store designer. 200+ retail projects across 12 countries.

EJ

Head of Engineering

Built the Vision Retail OS platform end-to-end. Previously mobile lead at a top-10 commerce company.

MS

Head of Trade

Customs, freight, compliance. 20+ years moving fixtures across borders without a hiccup.

Join our network

We work with the best partners, freelancers, and suppliers in the world.

If you are a freelance industrial designer, a regional logistics provider, a sustainability consultant, or a top-shelf software engineer — we'd love to hear from you.

Get in touch

What we look for

  • ✦ Bias to ship
  • ✦ Customer obsession
  • ✦ Cross-border curiosity
  • ✦ Builder's mentality
  • ✦ Strong written communication
  • ✦ Comfort with ambiguity